On this campaign/promotion website we make use of cookies. A cookie is information stored on your device (e.g. computer, mobile phone) by a website you visit. It can contain personal data: e.g. the name of the server that placed it there, an online identifier like the IP address or cookie identifier in form of a unique number. A server can access the cookie to read and record the information. In most cases, the data of your surfing behavior is collected and analyzed anonymously and can therefore not identify you in the real world.
1. Why does this website use cookies?
We make use of cookies to tune our services to your needs and to better align structure, navigation and content of the website. This will for example facilitate your browsing, store your preferences and make the interaction between you and the website faster and easier.
2. What types of cookies is this website using?
Performance Cookies: Such cookies measure your behavior on our website. In order to find out which parts of our websites are interesting for our visitors, we collect data with respect to the use of our website. We track for example the number of visitors, the most visited pages, surfing behavior of the visitors or the duration of a visit of the website. This data is not used for any other purpose.
Marketing Cookies: We use marketing cookies for online advertising and (re-)targeting. This enables us to use identify target groups and assign the advertising content to them. We also use such cookies to track conversions.
3. How can I control the use of cookies?
Most browsers are set to accept cookies automatically, but you can deactivate this function if you wish. Refer to the information provided by your browser supplier to find out how. However, refusing all cookies could mean that you cannot take full advantage of our website. There are also other possibilities to opt-out from specific cookies like browser plug-ins (see section 4) or websites which can help you to understand and control the use of cookies like https://bit.ly/1S02TIn (Europe), https://bit.ly/2VON5GW (Canada) or https://bit.ly/2YBQgyL (USA).
4. Cookies on this campaign/promotion website
Tommie (Performance): We use our own cookies (from our system ‘Tommie’) for the provision of our services to our clients, for example, to redirect websites in the website user journey, to track conversations (like how many individuals have responded to a campaign) and to connect it to our other systems (like the system we use for billing our clients). Tommie also tracks and gives insights into the website user journey (like from which websites users came from, at what stage they drop out, etc.). These insights help us to provide better marketing campaigns. The cookies collect identifiable data such as IP address, geographic information (based on IP), a users’ browser type, version and other technical data that may uniquely identify a website visitor. The expiration time of the cookies varies from 3 hours to 2 years. The Opt-Out functionality can be found at: https://leads.io/general-privacy-policy/
Microsoft Clarity: Clarity is a user behaviour analytics tool that helps us to understand how you are interacting with our website through features such as session replays and heatmaps. For example, how much time you spend on which pages, which links you choose to click, etc, and this enables us to build and maintain our service with user feedback. Microsoft Clarity uses cookies and other technologies to collect data on our user’s behaviour and their devices. The expiration time is set at 3 months. More information about the Microsoft Clarity can be found at: https://clarity.microsoft.com/. If you wish to opt-out you can find the opt out details of Microsoft Clarity at: https://privacy.microsoft.com/en-gb/privacystatement.
Hotjar: Hotjar is a technology service that helps us better understand our user’s experience (for example, how much time they spend on which pages, which links you choose to click, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our user’s behaviour and their devices. The expiration time of the Hotjar cookies is a maximum of 365 days. More information about Hotjar can be found at: https://help.hotjar.com/hc/en-us/sections/115003180467-Privacy-Security-and-Operations. For opting out, you can use the one-click function at: https://www.hotjar.com/policies/do-not-track/
Google Analytics: Google Inc. takes care of the installation of the cookies, the investigation and the analysis of the resulting information. For this analysis, information like the IP address is transmitted to Google. However, Google Analytics is designed in such a way as to keep the data anonymous. That means that your IP address will by anonymized and not combined with other data from Google (we used the code "anonymizeIp" in order to guarantee an anonymous recording of IP addresses). Google’s Privacy Statement gives you more information about it: https://bit.ly/2mWI5wa Storage times vary from 1 min. (_gid, _gat) up to 2 years (_ga) depending on the cookie.
For more technical information: https://bit.ly/1dm9wka To opt-out you can download and install the browser plug-in available at: https://bit.ly/1Kkk2Zy
VWO: VWO is one of our website A/B testing tools. VWO sets the following cookies to determine a user’s inclusion in a website experiment. VWO uses multiple cookies during an A/B test. _vwo_ds is the cookie that stores persistent user-level data for VWO insights. Expiration time depends on the length of the experiment but is typically 90 days. _vwo_sn This cookie stores session-level information that is necessary for the tests. The expiration time is 30 mins and reset again to 30 mins on user activity. _vwo_uuid This cookie generates a unique id for every visitor and is used for the report segmentation feature in VWO, and it also allows you to view data in a more refined manner. The expiration date is 10 years. _vwo_uuid_v2 This cookie calculates unique traffic on our website. The expiration data is 366 days.
To opt out from VWO you can download visit this website: https://bit.ly/3A7kkFu
Facebook Pixel: For marketing purposes, we use Facebook Custom Audience of Facebook Inc. With the Pixel, Facebook is able to recognize you when you visit its closed member area and delivers customized advertisements. This cookie enables us to deliver advertising to Facebook users which are also likely interested in the campaign. The Pixel is also used to measure/count the traffic on this side and thereby analyze the media performance of this campaign (so called conversion tracking). Facebook is only able to recognize you if you have an account and have logged in to the Facebook closed member area. In other cases, you will not be affected by this data processing. The maximum amount of time that you will stay in the Custom Audience from this website is 180 days. Facebook’s Privacy Statement gives you more information about it: https://bit.ly/1wYGJjt. If you wish to object to the use of the Facebook Custom Audience, you can do so at https://bit.ly/2HG5eNb/.
Social Media Plug-ins: Our thank-you pages that you will see after filling in the data also include buttons for social media networks that you can use to share. In order to increase the protection of your data when visiting our website and ensure that you retain full control, the used button provides direct contact between the respective social network and our website visitors only once you actively click on it. When you activate the button by giving consent, data – e.g. the IP address, browser information, URL of the current website – can be forwarded to the social media network.
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